Nivea Sun Activity Stand

Stand type: The Nivea Sun Activity Stand is a large-scale in-store experience area that connects the sun care category with a tropical vacation atmosphere. The information desk, product shelves, and relaxation area combine discovery, expert guidance, and product selection in a seamless customer journey.

Materials and production: Bamboo-textured coverings, wood-based support panels, metal supports, custom-made shelving modules, and high-resolution graphics are integrated within a mixed-material system. Tropical plants and volumetric decorative elements reinforce the visual theme, while the demountable structure simplifies campaign logistics.

Sector: Consumer choice in sunscreen products is based on information-intensive parameters such as SPF level, skin type, application area, and formula preference. The booth's consulting-focused design simplifies this complex decision-making process, making category education an integral part of experiential marketing.

Product names: Nivea Sun sunscreen spray, lotion, and skincare products are presented in blocks at different shelf levels. The repetitive dark blue packaging rhythm and large-scale product visuals accelerate the product family's recognition from the shelf.

Points of sale: Suitable for cosmetic stores, select pharmacies, shopping mall common areas, hypermarket personal care sections, and summer season promotions. The four-way approach design concentrates visitor flow around the stand while maintaining product accessibility.

Goal and outcome: The goal is to increase brand visibility during the peak of seasonal demand and build trust in making the right product choices. Holiday-inspired environmental design enhances emotional engagement, while the consultation point encourages product trying and adding to cart behavior.