Cif Sunlight Shelf Tray

The Cif Sunlight Shelf Tray is designed to transform home care and cleaning products into a prominent brand block within a standard supermarket shelf. The durable plastic tray keeps products aligned with the shelf front, while the printed header reinforces visual continuity within the category. Side dividers and an organizing surface support the front-facing, planogram-compliant display of different bottle geometries without tipping. Given the intense color, form, and promotional competition in the cleaning category, the shelf tray physically defines the brand's space and facilitates easy browsing. It is applicable in supermarkets, hypermarkets, discount stores, and home care product stores. The design aims to reduce shelf clutter for Cif and Sunlight products, expedite the identification of missing items, simplify shelf replenishment operations, and ensure the brand block is noticed by shoppers more quickly.