Nestlé Countertop Wafer Stand

The Nestlé Over-the-Counter Wafer Stand showcases a wide portfolio of snacks in a single retail unit with a multi-compartment presentation. The mixed-material construction integrates robust shelves supporting the product load with brand-specific red graphic surfaces; pockets of varying widths provide planogram flexibility according to package sizes. Forward-sloping product surfaces ensure packaging remains facing the customer's line of sight, facilitating smooth product pickup. Because decisions at the checkout are made in seconds, the stand resolves brand recognition, variety browsing, and access steps at a glance. It is suitable for supermarkets, hypermarkets, kiosks, canteens, and travel retail points. The design aims to transform the Nestlé wafer family into a holistic category destination, encouraging the purchase of different flavors together, facilitating product replenishment, and increasing sales efficiency per counter.