Dove Plexiglass Shelf Tray

The plexiglass shelf tray designed for Dove was created to display shampoo products in an organized, clean, and brand-specific area on grocery and cosmetics store shelves. The transparent plexiglass body holds the products together without obscuring the visibility of Dove packaging; the brand communication on the front surface ensures strong visibility within the shelf.

This design, which doubles as a shampoo tray, helps prevent different Dove shampoos and hair care products from scattering on the shelf, while providing an organized display area for the product group. The printed section located at the front of the shelf also functions as a shelf card, communicating product promotions and brand messages directly to the consumer at the time of purchase.

Developed for personal care departments, chain supermarkets, and cosmetics outlets, this plexiglass shelf tray is an effective solution for maintaining shelf organization, facilitating inventory tracking, and increasing point-of-sale visibility in the shampoo, conditioner, and hair care product categories. The application, created by Doa Sense for Dove, combines the shampoo tray and shelf card into a single functional display unit.