Finish Metal Shelf Frame

The metal shelf frame designed for Finish was created to make dishwasher products visible and organized in a single brand area on supermarket shelves. Integrated into the existing shelving system, the application surrounds products such as Finish dishwasher tablets, dishwasher capsules, machine cleaner, and rinse aid, transforming the cluttered appearance on the shelf into a controlled brand presentation.

The blue metal body, with its dimensions covering approximately four shelf levels, makes the product group easily visible from a distance, without obstructing access to products or reading shelf labels. This structure creates a detergent stand effect, especially in high-volume categories, helping Finish products stand out from Fairy and similar alternatives.

Developed for supermarkets, hypermarkets, and chain store outlets, this metal shelving frame offers brands needing permanent display solutions the advantage of creating a highly visible category area without altering existing store furniture. Manufactured by Doa Sense, this system is designed as a durable and store-operation-compatible display solution that maintains brand integrity in the dishwasher detergent category.