Turkcell Promotional Stand

Turkcell needed a visible promotional space where it could directly connect customers with its mobile communication services, device campaigns, and technology products. The goal of the project was to move beyond limiting service communication within stores and dealerships to just wall graphics, creating an independent Turkcell point where customers could approach and obtain information, and strongly reflecting the brand's digital life, mobile communication, and technology world.

In response to this need, a freestanding promotional stand was designed for Turkcell. The stand can be used for communication regarding various Turkcell products and services such as smartphones, mobile phones, tablets, smartwatches, children's watches, wireless headphones, Bluetooth headphones, portable speakers, chargers, fast charging adapters, charging cables, power banks, phone cases, screen protectors, SIM cards, eSIMs, number portability, new lines, postpaid lines, prepaid lines, mobile internet packages, device campaigns, and accessory campaigns. Thus, customers can obtain information about mobile communication campaigns alongside device and accessory options all in one place.

This type of application can also be referred to by different industry terms such as: promotional stand, product display stand, campaign stand, sales support stand, demo stand, demonstration stand, activation stand, brand activation stand, information stand, welcome stand, communication stand, kiosk stand, promo desk, demo desk, info desk, and beanbag stand. The same basic promotional stand form can also be adapted as a tasting stand, sampling stand, or product trial stand in sectors where product experience and sample distribution take place. In the Turkcell project, this structure was evaluated as a mobile communication promotional point where customers can access campaign and device information.

The freestanding promotional stand provides a brand-independent communication space within the busy visual environment of a Turkcell store window or dealership. The top surface can display device demos, campaign brochures, or product information, while the front and side surfaces can visibly showcase Turkcell's package, device, digital service, or campaign messages. Its compact design creates a strong brand focus in the entrance area, device section, or information point without hindering customer movement within the store.

Turkcell promotional stands can be used at Turkcell Communication Centers, Turkcell stores, official Turkcell digital sales points, Turkcell authorized dealers, independent mobile phone dealers, GSM and mobile communication stores, smartphone stores, tablet and wearable technology stores, phone accessory stores, technology markets, electronics retailers, technology stores in shopping malls, communication dealers on streets, airport technology sales points, travel retail areas, technology points on campuses, and corporate customer events. Turkcell Pasaj's online sales communication can also be supported on the physical stand with QR code campaign directions within the store.

As a result of the project, Turkcell gained the opportunity to present its devices, accessories, and mobile communication services in a professional display area where customers could easily notice and examine them. The freestanding display stand, functioning as a promotional stand and brand activation stand, strengthened the brand's visibility in the dealer and technology retail channels, while conveying campaign messages in a clearer, more understandable, and eye-catching way, closer to the point of sale.