Bebeto Premium Promotional Stand

Bebeto needed a dedicated display area within its stores where it could showcase its colorful confectionery products, enjoyed by both children and adults, in a more visible, fun, and eye-catching way. The aim of the project was to separate jelly candies and soft candies from standard confectionery shelves, allowing customers to easily discover different flavors and forms of products, and to bring Bebeto's energetic brand world to the heart of the point-of-sale environment.

In response to this need, a brand-specific promotional stand was designed for Bebeto Premium. The stand's display areas allow for the organized presentation of jelly, gummy candies, fruit-flavored soft candies, gummy bears, fruit worms, peach rings, cola-flavored candies, fruit slices, snake-shaped gummy candies, mini burgers, pizzas, and various other fun-shaped candy products. This ensures that products children search for as "candy," "snacks," or "junk food" are easily recognizable within the brand's offerings.

The stand can also be used for Bebeto's marshmallow, mini marshmallow, filled marshmallow, marshmallows with various flavors, licorice, licorice-flavored soft candies, candy strips, sour belts, sour candies, sour jelly candies, freeze crunchy candies, crispy candies, gum-flavored candies, vegan jelly candies, vegan soft candies, mixed candy packs, party packs, and bulk candy products. The organized display of single-serving, multi-pack, family-size packs, and promotional boxes in the same display area, with different packaging sizes, makes the product variety easier to understand.

The Bebeto Premium promotional stand creates a self-contained confectionery area that customers gravitate towards, rather than simply displaying products on a shelf. Colorful graphics, the brand logo, and product images attract the attention of children and families in particular, making the products easier to spot in the store. The stand's tiered layout allows for the display of numerous small packages without obscuring each other, while offering a flexible communication space for seasonal campaigns, new product launches, holidays, back-to-school season products, birthdays, and Christmas.

Bebeto promotional stands can be used in supermarkets, hypermarkets, chain stores, discount stores, gross markets, wholesale food outlets, neighborhood markets, grocery stores, gas station convenience stores, kiosks, canteens, cinema and entertainment center sales points, nut shops, confectionery stores, toy stores, hotel mini-markets, rest area markets, school and university campus sales areas, and seasonal pop-up stores. Suitable locations for the stand to create additional sales areas include the checkout area, entrance area, aisle end, children's product section, and confectionery section.

As a result of the project, Bebeto gained the opportunity to present its jelly candies, marshmallows, sour candies, and other snack products in a more visible, organized, and fun brand space. The promotional stand allowed customers to easily discover Bebeto's product range, while providing the brand with strong campaign visibility in food and snack retail outlets.