ABC Detergent Promotional Stand

Stand type: The ABC Detergent Promotional Stand is a promotional stand solution designed for use in the main aisles and campaign areas of hypermarkets and supermarkets. The design approach is based on the goal of making the promotional message readable from a distance through high color-coded visibility and reinforcing the price-benefit perception in the detergent category.

Materials and production: The carrier body combines wide product shelves with bi-directional graphic surfaces that enhance brand communication. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Home Care and Cleaning sector, displays ABC laundry detergent packaging. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, within the context of main aisles and campaign areas of hypermarkets and supermarkets.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.