Adel Freestanding Pen Stand

Stand type: Adel Floor Pencil Stand is a floor-standing display solution designed for use in stationery stores, chain supermarkets, and back-to-school campaign areas. The design approach is based on the goal of speeding up color and tip type selection by grouping the wide product range within a vertical category architecture.

Materials and production: The thin-based carrier system combines multi-row product pockets and a high-profile branding. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays pencils, colored pencils, and writing instruments. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of stationery stores, chain supermarkets, and back-to-school campaign areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.