Adel Freestanding Plastic Pen Stand

Stand type: Adel Freestanding Plastic Pen Stand is a freestanding display solution designed for use in stationery chains, bookstores, and hypermarkets. Its design approach is based on the goal of facilitating comparative selection during seasonal stationery shopping by showcasing a high SKU density within a compact base area.

Materials and production: Injection-molded and thermoformed plastic components are combined with modular pockets and interchangeable graphic panels. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays Adel pens and stationery products. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of stationery chains, bookstores, and hypermarkets.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.