Adel Dispenser Eraser Stand

Stand type: The Adel Dispenser Eraser Stand is a countertop display solution designed for use at cash registers, stationery counters, and additional display points during the back-to-school season. The design approach is based on the goal of triggering impulse purchases for low-priced products and preventing small packaging from looking cluttered.

Materials and production: Gravity-fed dispenser pockets combine a compact plastic housing and a header that highlights the brand message. The choice of plastic was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays single and multi-pack Adel erasers. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling in the context of cash registers, stationery counters, and additional display points for the school season.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.