Adel Winged Mechanical Pencil Stand

Stand type: The Adel Winged Mechanical Pencil Stand is a floor-standing display solution designed for use in stationery stores, bookstores, and chain retail outlets. The design approach is based on the goal of creating a sense of variety and innovation in the mechanical pencil segment by increasing the number of sides through the addition of wings to the central body.

Materials and production: The metal carrier body, side wings, suspension hooks, and graphic surfaces supporting category coding are all integrated. The choice of metal was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays versatile pens, leads, and complementary writing instruments. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of stationery stores, bookstores, and chain retail outlets.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.