Adel Countertop Rotating Pen Stand

Stand type: The Adel Countertop Rotating Pen Stand is a countertop display solution designed for use in stationery counters, bookstores, and cashier areas. Its design approach is based on the goal of maximizing display capacity from limited counter space through 360-degree product access.

Materials and production: The modular plastic design consists of a rotating base, radial product bays, and a top brand carrier. The choice of plastic was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays pens in various colors and tip thicknesses. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of stationery counters, bookstores, and cash register areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.