Adel Countertop Pen Stand

Stand type: The Adel Countertop Pen Stand is a countertop display solution designed for use in stationery counters, cash registers, and seasonal school shopping areas. Its design approach is based on the goal of supporting quick selection, cross-selling, and repeat purchase behavior by dividing the product family into legible sections.

Materials and production: The multi-compartment plastic housing combines forward-sloping product pockets and a replaceable communication panel. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays various types of ballpoint pens, pencils, and colored pencils. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery counters, cash registers, and seasonal school shopping areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.