Alligator Hobby Paint Stand

Stand type: The Alligator Hobby Paint Stand is a floor-standing display solution developed for use in hobby shops, DIY stores, and stationery shops. Its design approach features a category architecture that facilitates easy comparison of color families and highlights creative usage scenarios.

Materials and production: CNC-cut MDF body, high-resolution branding graphics, and shelf compartments adapted to different packaging diameters. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the construction, hardware, and tools sector, displays hobby paints, varnishes, and auxiliary application products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of hobby markets, construction markets, and stationery stores.

Goal and outcome: The design supports discovery shopping and cross-selling by transforming a broad color portfolio into an organized brand block. Thus, the display area becomes a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.