Alora Countertop Pharmacy Stand

Stand type: Alora Countertop Pharmacy Stand is a countertop stand solution designed for use in pharmacies, information desks, and dermocosmetic sales areas. The design approach is based on the goal of combining scientifically sound information and product benefits – information derived from pharmacist recommendations – at the point of purchase, all within a compact communication surface.

Materials and production: Transparent plexiglass shelves, a vertical panel that highlights the products, and a base system that stands stably in small spaces are combined. The choice of plexiglass (acrylic) was made by evaluating factors such as repeatability in mass production, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, showcases Alora OTC and personal care products. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, information desks, and dermocosmetic sales areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.