Altho Demountable Wooden Chip Stand

Stand type: The Altho Demountable Wooden Chip Display Stand is a demountable display solution designed for use in supermarkets, kiosks, gas stations, and promotional aisles. The design approach is based on the goal of increasing the unplanned purchasing potential of the snack category by maintaining the perception of fullness in high-volume but lightweight packages.

Materials and production: The design combines a demountable MDF frame, spacious shelves, anti-fall front rails, and a strong branding logo. The choice of wood/MDF was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays Altho chip packets and snack varieties. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling in the context of supermarkets, kiosks, gas stations, and promotional aisles.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.