Anatolian Stand

Stand type: Developed in a floor-standing format, this POSM solution is designed for supermarkets, local chains, and high-traffic points of sale.

Materials and production: Shelved carrier frame, brand-specific printed panels, and modular construction suitable for mass production. The structure was designed by considering criteria such as mass production, safe shipping, ease of use in the field, and maintaining corporate visual standards.

Sectors and products: Located in the Fast-Moving Consumer Goods (FMCG) channel, the stand provides brand blocking and organized product navigation for FMCG products from Anadolu brands.

Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touchpoints such as supermarkets, local chains, and high-traffic retail outlets.

Goal and outcome: Creating brand blocking by separating the product from the main shelf and converting in-store visibility into sales. Thus, the display area becomes not just a stocking unit, but a measurable retail communication tool that accelerates the purchasing decision.