AXE Hair Styler Countertop Stand

AXE wanted to present its men's grooming and styling products in a more visible, organized, and compact area at the point of sale, making them easy for customers to browse. The aim of the project was to highlight the hair styling products without getting lost on standard shelves, to allow customers to easily compare different grip and look options, and to strongly reflect AXE's dynamic brand communication on the counter.

In response to this need, a specially designed compartmentalized countertop hair styling display stand was created for AXE. The stand allows for the organized display of hair gel, hair wax, hair pomade, hair styling cream, hair styling paste, hair spray, hair mousse, hair fixing spray, matte styling products, glossy styling products, and other men's hair care products. While the product boxes or jars remain visible in the compartmentalized areas, the visuals on the stand help customers more easily distinguish the product range and usage style.

The countertop display offers a versatile showcase solution that AXE can adapt not only for its hair styling category but also for various men's personal care campaigns. Men's perfumes, eau de toilettes, hand perfumes, body sprays, spray deodorants, stick deodorants, roll-ons, shower gels, 3-in-1 body-hair-face shower gels, shampoos, and grooming sets can all be displayed using the same stand concept during seasonal campaigns. This allows AXE to group fragrances, deodorants, shower gels, and hair styling products together within related men's grooming categories.

The compact countertop design creates an additional brand communication point by bringing products closer to the customer's field of vision and reach. Especially for small-packaged products like hair gel, wax, pomade, and deodorant, display near the checkout or next to a cosmetics shelf helps customers quickly notice the products. The stand's visual communication surfaces also allow for the direct transmission of messages about new products, discounts, set promotions, or product series to the customer.

AXE countertop hair styling stands can be used in cosmetic chains such as Watsons, Gratis, Rossmann and Eve Shop, personal care stores, perfumeries, men's grooming shops, beauty store format sales points, cosmetic sections of chain supermarkets, supermarkets, hypermarkets, gas station convenience stores, personal care floors of large department stores, cosmetic stores in shopping malls, duty-free shops and seasonal pop-up areas.

As a result of the project, AXE gained the opportunity to present its hair gel, wax, pomade, hairspray, deodorant, body spray, and perfume products in a more visible and organized brand space. The countertop stand allowed customers to easily discover different men's grooming products, while providing the brand with strong campaign visibility in cosmetic chains and chain stores.