Aytac Plastic Injection Molding Stand

The Aytaç Plastic Injection Display Stand was developed to showcase packaged deli and food products with high product visibility in modern retail outlets and to strengthen brand blocking. The fundamental need for the project was to create a robust merchandising solution that would allow different product SKUs to be positioned neatly on the same display unit, create strong brand awareness in the sales area, and withstand high store traffic.

The modular plastic injection stand with a multi-tiered shelving structure was designed to maximize product facing in the vertical plane. The red and white Aytaç corporate colors were used on the shelf fronts and support system to enhance the brand's visibility from a distance. The logo area at the top created a strong communication surface that supported the stand's brand visibility within the store.

The plastic injection molding system offers significant advantages, particularly in high-volume FMCG field applications, in terms of mass production, dimensional standardization, durability, and reusability. Its modular, demountable structure reduces logistics volume, facilitating faster store setup and field operation management. Large shelf surfaces allow for flexible planograms for packaged meat and deli products in various packaging sizes.

Developed for Aytaç, this floor display solution is a powerful point-of-sale application that can be used in supermarkets, hypermarkets, cash & carry stores, and chain food stores to increase category visibility, create secondary display space, support product penetration, and generate shopper attention. The stand supports both brand communication and product accessibility, offering a functional display platform for trade marketing campaigns and seasonal product activations.