Bebeto Hanging Countertop Stand

Stand type: Bebeto Hanging Countertop Display Stand is a countertop display solution designed for use in supermarket checkout areas, kiosks, cinema ticket offices, and confectionery counters. The design approach is based on creating high visual energy and impulsive buying at the checkout by arranging hanging packages according to color and flavor variations.

Materials and production: The product features hanging hooks, a compact plexiglass body, and a branding header framing the packaging colors. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, displays Bebeto confectionery and soft candy packages. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of supermarket checkout counters, kiosks, cinema ticket offices, and confectionery stalls.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.