BEE'O Plexiglass Parasite Stand

Stand type: BEE'O Plexiglas Parasitic Stand is a parasitic stand solution designed for use in supermarket honey aisles, health and wellness stores, and pharmacy food supplement sections. The design approach is based on the goal of combining the promise of scientific benefits with the natural origin of the product, ensuring that small packages are noticed outside the main shelf.

Materials and production: The transparent plexiglass container, vertical branding panel, and hanging bracket that connects to different shelf types are all integrated into one unit. The choice of plexiglass (acrylic) was made by considering factors such as repeatability in mass production, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, showcases BEE'O propolis, royal jelly, and functional bee products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of supermarket honey shelves, health and wellness stores, and in-pharmacy food supplement sections.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.