BIC Check-out Pole Unit
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Stand type: The Bic checkout pole unit, developed for lighters and stationery products, transforms the existing carrier pole in the checkout line into a sales surface from four directions.
Materials and production: The hybrid structure, consisting of metal fasteners, durable plastic product containers, and high-resolution branding panels, is designed for high checkout traffic and continuous product replenishment.
Sector and product group: Lighters, pens, and small-volume impulse products are displayed in an easily accessible and organized planogram near eye level.
Points of sale: This is applied to the poles next to the cashiers in the checkout areas of supermarkets, hypermarkets, stationery chains, and gas stations.
Goal and outcome: By transforming a neglected architectural element into a revenue-generating micro-display point, it increases the likelihood of impulsive purchases and the frequency of brand contact during waiting times.
