BIC Cardboard Lighter Stand

Stand type: Developed in a floor-standing format, this POSM solution is designed for supermarkets, tobacco outlets, gas stations, and checkout areas.

Materials and production: Printed corrugated cardboard body, shelf reinforcements, and economical, modular design. The structure is designed considering criteria such as mass production, safe shipping, ease of use in the field, and maintaining corporate visual standards.

Sectors and products: Located in the Fast Moving Consumer Goods (FMCG) section, the stand provides brand blocking and organized product navigation for BIC lighter varieties.

Points of sale: Supermarkets, tobacco outlets, gas stations, and checkout counters are among the points of contact where these products are used to improve product accessibility, shelf readability, and sales staff guidance capabilities.

Goal and outcome: By arranging small-volume products in high quantities, color variety is made visible and impulse buying is encouraged. Thus, the display area transforms from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.