BIC Metal Shaving Blade Display Stand
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The metal razor display stand developed for BIC is designed to provide high-visibility display of personal care and shaving products at the point of sale. The use of metal in the construction of the freestanding display stand ensures a durable and long-lasting structure suitable for heavy store use.
The stand's product transport and display areas were designed taking into account the packaging dimensions of BIC shaving products and the in-store shopping experience. Thanks to its vertical structure, a high product display capacity is achieved within a limited floor space, while ensuring that different product varieties are easily visible and accessible to the consumer.
The metal frame and supporting structure ensure the stand remains stable and secure within the store, while the brand-specific graphic surfaces bring BIC's strong visual identity to the point of sale. The integration of product areas and brand communication areas ensures the stand functions not only as a product carrier but also as an in-store brand communication unit.
The project design considered manufacturability, mass production efficiency, shipping, and store usage conditions together. After the production of metal parts and surface treatments, graphic and branding elements were integrated into the system, making it ready for use at the point of sale.
The BIC metal razor blade display stand is a functional free-standing display stand for retail outlets, combining durable metal construction, high product display capacity, and brand-specific visual communication elements.
