BIC Modular Injection Stand

BIC wanted to present its wide variety of stationery products in different store formats with an organized, durable, and adaptable display system. The goal of the project was to separate pens, paints, and school supplies from the standard shelf arrangement, allowing customers to easily browse products by category, and to strengthen the visibility of the BIC brand within the store with a long-lasting display solution.

In response to this need, a modular injection molded stand was designed for BIC. The plastic injection molded stand structure offers a shelving display system created by assembling modular parts produced from a manufacturing mold. Thanks to its carrier and shelving components produced with plastic injection molding, the injection molded stand creates a flexible structure that can be rearranged according to different product groups, store areas, or campaign periods. Therefore, the application can also be described as a modular plastic stand, modular plastic shelving stand, injection molded display stand, plastic shelving display stand, and plastic injection stand.

Shelved modules allow for the organized display of ballpoint pens, gel pens, pencils, mechanical pencils, felt-tip pens, highlighters, permanent markers, whiteboard markers, pastel crayons, colored pencils, crayons, watercolors, erasers, pencil sharpeners, rulers, school supplies, stickers, sticker paper, notebooks, notepads, and other stationery products. The ability to separate products by category and color series allows customers to easily find the pens or school supplies they are looking for, while the open shelf structure keeps the fronts of the packaging visible.

The plastic injection molding method creates a reusable, robust, and standardizable display system, especially for long-term retail applications. Thanks to the modular structure of the injection-molded stand, shelf height, product section, or overall stand layout can be changed according to need. Thus, BIC can utilize the same basic display infrastructure with different communication strategies for various occasions such as back-to-school seasons, new product launches, exam periods, Christmas, campaigns, and multi-product sets.

BIC modular plastic shelving stands can be used in independent stationery shops, chain stationery stores, bookstores, arts and culture retail outlets like D&R and Nezih Kitap-Kırtasiye, bookstores, toy and hobby shops, school supply stores, stationery sections of department stores, stationery aisles of supermarkets and hypermarkets, stores within shopping malls, campus stores, university bookstores, and temporary sales points created during the school season. Store entrances, aisle ends, school season campaign areas, and stationery sections are particularly suitable areas for effectively displaying the stand's product variety.

As a result of the project, BIC gained the opportunity to present its stationery products in a more organized, visible, and easily discoverable display area for customers. The modular injection molded stand, with its reusable and adaptable structure provided by plastic injection molding, created a robust and long-lasting in-store display solution for BIC's pens, paints, and school supplies categories.