BIC Countertop Demountable Lighter Stand

Stand type: The demountable countertop display stand developed for the BIC lighter portfolio is a modular POSM solution that can be shipped as a flat pack to the point of sale and assembled quickly.

Materials and production: The hybrid construction, where laser-cut plexiglass parts are joined with printed carrier and graphic elements using interlocking connections, reduces the need for adhesives. Material thicknesses are optimized considering product load and reinstallation performance.

Sector and product group: In the tobacco products channel, it serves to display classic lighters, mini lighters, decorative patterned series, and different color variants in a controlled manner. Separate product compartments support SKU discipline and stock visibility.

Points of sale: Tobacco retailers, kiosks, gas stations, supermarket checkout counters, tobacco shops, and distribution centers can be used in extensive promotional campaigns.

Goal and outcome: The goal was to create a permanent brand block within the store while reducing transportation and storage costs. The modular design ensures operational efficiency, while open product displays allow for quick selection, easy replenishment, and high checkout potential.