Bigjoy HORECA Stand

Stand type: The Bigjoy HORECA Stand is a countertop display solution designed for use in gym cafes, wellness centers, and hotel and restaurant service areas. The design approach is based on the goal of connecting performance nutrition to practical consumption at the HORECA touchpoint, encouraging immediate product testing and basket expansion.

Materials and production: The design combines a wooden frame suitable for a service counter, compartmentalized product areas, and a menu-like communication panel. The choice of wood/MDF was made after considering factors such as repeatability in mass production, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, showcases Bigjoy sports nutrition products, protein bars, and single-use items. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of gym cafes, wellness centers, and hotel and restaurant service areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.