Bio-Oil Tester Shelf Tray

Stand type: The Bio-Oil tester rack tray is an in-shelf POSM solution that transforms a standard store shelf into a controlled, brand-specific experience area. By aligning product display with the tester area, the design seamlessly integrates the shopper's viewing, examination, and testing process into a micro-journey.

Materials and production: The carrier body incorporates rigid plate components, transparent elements in product stoppers, and high-resolution printed surfaces for brand communication. The information areas at the front of the shelves consist of modular parts suitable for mass production while maintaining planogram discipline.

Sector: In the dermocosmetics and skincare categories, trust, ingredient knowledge, and product testing behavior directly influence purchasing decisions. Therefore, the design adopts a category management approach that balances the perception of medical safety with warm brand colors.

Products: The Bio-Oil skincare oils are designed with a compartmentalization scheme suitable for displaying different packaging sizes of skincare products together. The tester area is visually separated from the main sales stock, highlighting the message of hygiene and usage.

Points of sale: It is designed for use in pharmacies, dermocosmetic stores, chain personal care stores, and the skincare sections of select hypermarkets.

Goal and outcome: The goal is to strengthen on-shelf brand blocking, encourage product testing, and translate technical benefits into a quickly readable narrative. The solution enhances both visibility and conversion potential by delivering high communication density in limited shelf space.