Bomonti Island Type Beverage Stand
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Stand Type: Pool Stand.
Materials and Manufacturing: The application consists of a metal support frame, printed coating surfaces, and a pool-type product reservoir supporting environmental access. The production design was developed by considering criteria such as serial shipment, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Food and Beverage.
Products: The stand is designed for Bomonti beverage products in both bottle and can packaging. The product arrangement is structured with packaging visibility, continuity of facings, stock tracking, and the ability for consumers to quickly compare options in mind.
Points of Sale: hypermarkets, supermarkets, and high-traffic beverage aisles.
Goal and Outcome: The primary goal of the design is to create block visibility in the cold beverage category by capturing main aisle traffic from four directions and to accelerate impulse buying during campaign periods. Thus, the aim is to transform the physical touchpoint from merely a carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.
