Caretta Vacuum Stationery Stand

Stand type: The floor-standing vacuum display stand is a lightweight and eye-catching display solution that showcases colorful stationery products within a fun brand silhouette. Organic surface transitions strengthen the visual connection with children and young users.

Materials and production: Vacuum-formed plastic parts produce a bulky graphic effect with low material weight. Shelf connections are reinforced, taking into account the weight of packaged stationery and in-store contacts.

Sector: In stationery shopping, color, character, and the perception of novelty accelerate the decision-making process, especially during school years. The display stand brings together product variety within a controlled visual energy, establishing the brand as a category marker.

Product groups: Pencil cases, coloring tools, erasers, small accessories, and packaged school supplies can be separated on different shelves according to function and age group.

Points of sale: They can be used in stationery stores, bookstores, toy stores, and the back-to-school sections of hypermarkets.

Goal and outcome: The aim is to create a focal point that evokes a sense of discovery by taking Caretta products out of the standard shelf line. The lightweight structure allows for easy operation between campaign areas, while the strong form enhances memorability.