Carina Freestanding Wooden Cosmetic Stand

Carina needed a special display solution to showcase its fragrance and personal care products in a more elegant, visible, and brand-identity-appropriate way at the point of sale. The aim of the project was to separate the perfume products from standard cosmetic shelves, create an aesthetically pleasing brand space where customers could comfortably browse different fragrance options, and strongly reflect Carina's feminine visual image within the store.

In response to this need, a shelved and freestanding wooden perfume display stand was designed for Carina. The layered display areas allow for the organized presentation of women's perfumes, men's perfumes, unisex perfumes, eau de parfum, eau de toilette, perfume sets, mini perfumes, travel-size perfumes, body sprays, body mists, deodorants, roll-ons, underarm sprays, scented body lotions, body creams, shower gels, colognes, and other fragrance products. This allows customers to browse products suitable for daily use, special occasions, or gifts all in one place.

The wooden frame and the positioning of the shelves at different levels allow for a more sophisticated display of perfume bottles and fragrance products. The top header, front surface, and visual communication areas bring Carina's product campaigns, fragrance lines, and brand messages to the customer's attention, while the freestanding structure helps position the stand as an independent perfume area within the store. Thus, the products cease to be merely shelf-supplied items; they transform into a shopping experience that supports the brand's sensory and aesthetic world.

Carina's freestanding wooden perfume display stand can be used in perfumeries, cosmetics stores, personal care chains, stores similar to Watsons and Gratis, beauty store format sales points, cosmetics shops in shopping malls, multi-brand perfume stores, cosmetics floors of large department stores, department stores, airport duty-free shops, retail areas within hotels, gift shops, cosmetics sections of chain supermarkets, and seasonal pop-up sales points. It is an effective point-of-sale solution, especially for perfume campaigns during Valentine's Day, Mother's Day, Christmas, holidays, and gift-giving seasons.

As a result of the project, Carina gained the opportunity to present its perfumes, deodorants, body mists, and other fragrance products in a more visible, organized display area that strengthened its brand perception. The freestanding wooden perfume stand allowed customers to easily discover the product range, while giving the brand a more sophisticated and eye-catching visibility at the point of sale.