CEO Art Highlighter Pen Stand

Stand type: The CEO Art Highlighter Pen Stand is a floor-standing display solution designed for use in stationery chains, bookstores, and back-to-school sales areas. The design approach is based on using the color spectrum as the stand's primary navigation tool, aiming to enhance creative use, collection, and multi-product purchasing behavior.

Materials and production: The design combines a metal frame, a regular hanging grid, and neutral graphic surfaces that highlight the pen colors. The choice of metal was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays highlighter, marker, and colored pencil series. Planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery chains, bookstores, and back-to-school sales areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.