Cif Freestanding Center Display Stand

This **freestanding center display stand**, developed for Cif, is designed to showcase cleaning products from different packaging and product groups with high visibility in supermarkets and retail outlets. The stand's independent and 360-degree accessible structure makes it an effective product display solution, especially at the intersections of store aisles, large central areas, and promotional zones.

The stand design utilizes **circular product display trays** positioned around a central support system. Thanks to the display levels created at different heights, spray bottles, liquid cleaners, and Cif products in various forms can be displayed separately on the same stand, organized by product group.

The circular shelf geometry, unlike classic single-sided stands, allows products to be viewed and picked up from different directions around the stand. Thus, the stand operates without being tied to a specific viewing direction within the store, offering high display efficiency in central area applications where customer traffic comes from different directions.

The wide cylindrical base used in the lower section of the stand ensures that the supporting structure sits stably on the ground while also creating a large **Cif brand communication surface**. Thanks to the graphic application surrounding the base, the brand logo and corporate colors are visible from different viewing angles around the stand.

The Cif-specific graphic applications used on the shelf surfaces transform product display levels into an integral part of the brand identity. The visual language, dominated by blue and turquoise tones, creates a strong and eye-catching point-of-sale composition when combined with the different colors of the product packaging.

The elevated campaign display at the top of the stand enhances brand visibility from a distance. Positioned above the product level, this area allows the logo, campaign message, product image, or seasonal sales communication to be perceived from greater distances within the store.

Thanks to the vertically oriented multi-level display system, a large quantity of products can be displayed in a limited floor space. At the same time, the fact that each display level can be used peripherally increases the stand's total product capacity while ensuring easy access to products for consumers.

The Cif floor-standing display stand project is a functional POP display solution that combines **floor-standing stand design, 360-degree product display, multi-tiered shelving system, and brand-specific graphic applications.** It increases brand visibility in the high-traffic central areas of supermarkets and retail stores while allowing different Cif product groups to be presented together on a single, independent display unit.