Cif Sunlight Surface Cleaner Stand
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Stand type: The freestanding product display unites the Cif and Sunlight surface cleaning portfolios in a powerful vertical block. The upper communication area displays the campaign message, while the shelf arrangement hierarchically showcases the product variants.
Materials and production: Plastic body parts, printed surfaces, and reinforced shelf connections are designed for high-volume retail applications. The material selection provides advantages such as easy cleaning and durability in the moist product category.
Sector: In the home care category, consumers want to quickly choose between usage areas and fragrance variants. The stand's light color scheme and brand blocks simplify shelf navigation for the product family.
Product groups: Spray surface cleaners, cream products, and the Sunlight series can be separated on shelves according to packaging size, making brand complementarity more visible.
Points of sale: They can be used as independent displays in national and local markets, hypermarkets, cleaning campaign areas, and aisle end applications.
Goal and outcome: The goal is to bring together two strong product families in a campaign unit that is independent of the main shelf, creates a sense of orderliness and high stock levels. The result is a holistic presentation that increases visibility and cross-selling potential.
