Colgate Plexiglass Parasite Stand

Stand type: Colgate Plexiglas Parasitic Stand is a parasitic stand solution designed for use in supermarket oral care aisles and pharmacy personal care sections. The design approach is based on the goal of increasing the visibility of new products, special benefits, or campaign messages by transforming the side surface of the main shelf into an additional contact area.

Materials and production: The transparent plexiglass product pocket, red branding stripe, and durable hanging bracket attached to the shelf upright are all integrated. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays Colgate toothpaste and oral care products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of supermarket oral care shelves and pharmacy personal care sections.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.