Corega Center Area Rotating Stand

Stand type: Corega Central Area Rotating Display Stand is a free-standing display solution developed for use in pharmacies, personal care stores, and hypermarket health aisles. Its design approach is a rotating information architecture that differentiates needs-based product selection on different surfaces and incorporates a consultative sales approach.

Materials and production: Metal carriers, plexiglass shelves, a rotating central mechanism, and printed panels protecting medical safety codes. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays denture care tablets, retainers, and oral care products. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, personal care stores, and hypermarket health aisles.

Goal and outcome: Design facilitates consumer navigation to the right product, creates off-shelf visibility, and supports conversion through category training. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.