Cosmed Mirrored Plexiglass Display Unit

Stand type: Cosmed Mirrored Plexiglass Display Unit is a countertop display solution designed for use in pharmacy dermocosmetic counters, beauty stores, and consulting sales areas. The design approach is based on inviting consumers to evaluate the product within their own skincare routine through the use of a mirror, thereby supporting trial and personalized consultation.

Materials and production: Transparent plexiglass shelves, a secure-edge mirror panel, and minimal graphic application are combined to maintain a premium feel. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays Cosmed dermocosmetic care products. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy dermocosmetic counters, beauty stores, and consultancy sales areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.