Floor-Standing Displays

Dalan Freestanding Soap Stand

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Stand type: The freestanding soap stand transforms Dalan's associations of natural ingredients and traditional care into a display form with organic contours. The green color scheme strongly positions the products along the lines of naturalness.

Materials and production: The carrier body, shelves, and sculpted decorative surfaces are combined in a mixed-material structure. The shelf depth is designed to hold multiple soap packages, and the front graphics are designed not to obscure the product surface.

Sector: In the soap category, fragrance, ingredients, and the promise of care must differentiate each other despite similar packaging. The stand's nature-themed design quickly conveys the brand's olive oil and herbal care heritage at the point of sale.

Product groups: Bar soaps, multi-packs, liquid soaps, and complementary care products can be grouped on shelves by ingredient or batch.

Points of sale: It can be used in supermarkets, hypermarkets, personal care stores, local markets, and tourist product sales points.

Goal and outcome: The aim is to create a strong and distinctive brand space for the Dalan product family outside the main shelf. The stand reinforces the perception of natural ingredients while presenting the product range in an organized and accessible manner.

PROJECT DETAILS

Production information

Brands Dalan
Material Mixed material
Industry Fast-Moving Consumer Goods, Personal Care and Cosmetics
Width 75
Height 175
Depth 55
+90 507 468 45 46