Danone Wooden Promotional Stand

Stand type: The Danone Wooden Promotional Stand is a promotional stand solution designed for use in supermarket campaign areas, around refrigerators, and in-store experience points. The design approach is based on conveying nutritional benefits through a warm and natural material language, aiming to increase product testing, brand recall, and campaign participation.

Materials and production: The furniture-style MDF body is combined with product display shelves and large-scale brand-benefit communication surfaces. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Food and Beverage sector, showcases Danone dairy products, probiotic beverages, and cold consumer goods. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling within the context of supermarket campaign areas, refrigeration perimeters, and in-store experience points.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.