Dapoxel OTC Stand

Stand type: Dapoxel OTC Stand is a countertop display solution designed for use in pharmacy counters, over-the-counter product shelving, and pharmacist consultation areas. The design approach is based on the goal of supporting the consultative sales process by presenting the benefit message in a measured, clinical, and easily understandable way within a product category that requires privacy and trust.

Materials and production: The compact product hopper, vertical information panel, and hybrid material support structure that stands stably on the workbench are combined. The choice of hybrid material was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Dapoxel OTC product packaging. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, over-the-counter product shelves, and pharmacist consultation areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.