Deepol Modular Injection Stand

The Deepol Modular Injection Display Stand was developed to showcase the brand's different product groups in a more organized, visible, and accessible manner at points of sale. The fundamental need of the project was to create a display system that would enable products to form a strong brand block within the store, allow different SKUs to be presented on a single unit with a planogram layout, and be durable enough for intensive field use.

Designed to meet this need, the modular injection molded display stand, with its multi-shelf structure, supports the presentation of products in a vertical display format with maximum facing effect. The open shelf arrangement facilitates the easy placement of products with different packaging sizes and allows shoppers to easily see and select products. The top logo panel is positioned as an additional communication surface that makes the stand noticeable from a distance within the store.

Plastic injection molding infrastructure provides significant advantages in terms of high-volume series production, dimensional standardization, long service life, and repeatable quality. Thanks to its modular structure, the stand can be disassembled for shipment; thus, reducing logistics volume, facilitating storage, and speeding up the in-store setup process. This structure offers a significant advantage in trade marketing operations, increasing field application efficiency.

Deepol's corporate colors were strongly used in the headers and shelf-front bands to enhance brand visibility. The minimalist and clean design language allows the stand to adapt to different product categories. Thus, the unit becomes not only a product carrier but also a POS display solution that plays an active role at the point of sale.

Developed for Deepol, this floor display application is a functional merchandising solution that can be used in supermarkets, hypermarkets, discount markets, and chain retail stores to create secondary display space, increase category visibility, facilitate product access, and generate shopper attention.