Deotak Double-Layer Pharmacy Stand

Stand type: The Deotak Double-Tier Pharmacy Stand is a countertop display solution designed for use within pharmacy counters, personal care shelves, and dermocosmetic consultation areas. The design approach is based on facilitating accurate product selection and cross-selling within a series by making different form and benefit variants comparable through a two-tiered product hierarchy.

Materials and production: Two-level transparent plexiglass shelving combines secure product supports with a vertical branding panel that explains the utility of the product. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Deotak antiperspirant care products and roll-on varieties. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, personal care shelves, and dermocosmetic consultation areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.