Dinamis Nutritional Supplement OTC Stand

Stand type: The Dinamis Nutritional Supplement OTC Stand is a countertop display solution designed for use in pharmacies, OTC shelves, and health consultation points. The design approach is based on the goal of accelerating pharmacist recommendations and encouraging multi-product discovery by categorizing products into needs groups such as energy, immunity, and daily support.

Materials and production: The system combines tiered wooden product shelving, dividers that hold packages at the front, and graphic headings that code utility areas. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Dinamis vitamin and nutritional supplement boxes. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, OTC shelves, and health consultation points.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.