Dynamis Raf Podium

Stand type: Dinamis Shelf Podium is a shelf tray solution developed for use in pharmacy shelving, dermocosmetic sections, and information points. Its design approach elevates the product from the standard shelf plane, bringing together a sense of innovation and expertise at a single focal point.

Materials and production: Thermoformed plexiglass base, printed branding surface, and positioning slots opened according to the product base dimensions. The choice of plexiglass (acrylic) was made by evaluating mass production repeatability, field durability, product load, and visual communication quality together.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays dermocosmetic care products and pharmacy product lines. The planogram is arranged to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy shelves, dermocosmetic sections, and information points.

Goal and outcome: The design clarifies shelf hierarchy, shortens product notice time, and strengthens recommendation-driven sales. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.