Dogus Tea Promotion Stand

The Doğuş Tea Promotion Stand is a freestanding application that transforms the strong traditional codes of the tea category into a contemporary point-of-sale communication unit. The mixed-material body provides both structural rigidity and high graphic impact by balanced the black and red branding surfaces. The upper header and focused product area facilitate the brand's remote perception in a busy retail environment; the lower section serves to facilitate the readability of the campaign message and secondary communication. While brand loyalty is high in tea shopping, the visibility of novelty and promotions triggers trial behavior; the stand combines these two dynamics at the same touchpoint. It can be used in supermarkets, hypermarkets, local markets, tea and coffee outlets, and seasonal tasting areas. The project aims to increase Doğuş Tea's off-shelf visibility, attract category traffic to a branded stopover area, and strengthen campaign recall.