Domestos Shelf Tray
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Stand Type: Shelf Tray.
Materials and Manufacturing: The system consists of a plastic base that stabilizes the product arrangement, a printed front panel that establishes strong brand communication at the shelf level, and side dividers. The production design was developed by considering criteria such as serial shipment, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Home Maintenance and Cleaning.
Products: The display stand is designed for Domestos bleach and surface hygiene products. The product arrangement is structured with packaging visibility, continuity of facings, stock tracking, and quick comparison of options for the consumer in mind.
Points of Sale: Cleaning product sections of national and local supermarkets.
Goal and Outcome: The primary goal of the design is to standardize shelf layout, improve stock visibility, prevent brand block clutter, and facilitate quick product selection. The aim is to transform the physical touchpoint from merely a carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.
