Durex Demountable Condom Display Stand

The demountable condom display stand developed for Durex is designed to showcase different product types in an organized, easily accessible manner at the point of sale, ensuring strong brand visibility. Its vertical structure, offering high product capacity despite its compact base area, allows for efficient use in supermarkets, personal care stores, and various other retail outlets.

The product handling sections of the stand are arranged to match the dimensions of Durex product packaging. Thanks to the multi-level product placement, different product types can be displayed on the same stand, separated according to category and product type. This structure supports both the organized appearance of the products and allows consumers to easily find the product they are looking for.

One of the key features of the project is its modular construction system. The ability to separate the main components of the stand during shipment helps reduce package volume and logistics costs, especially in high-volume production. Following installation at the point of sale, the stand transforms into a robust and stable display unit suitable for retail use.

The modular design approach also provides a significant space advantage in storage processes. The ability to package multiple stands in a smaller volume allows for more efficient use of transport vehicles and warehouse space in mass production projects.

The extensive Durex branding areas used on the stand enhance the visibility of the product range within the point-of-sale environment. The brand's characteristic colors and graphic language are applied to different surfaces of the construction, creating a holistic visual identity between the product packaging and the stand.

The Durex demountable condom display stand is a functional free-standing display solution for showcasing personal care products at the point of sale, offering high product capacity, compact floor space, easy packaging and shipping advantages thanks to its demountable structure, and strong brand communication capabilities.