Durex Illuminated Pharmacy Stand
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Stand type: Developed in a floor-standing format, this POSM solution is designed for pharmacies, personal care stores, and consulting-focused point-of-sale (POS) businesses.
Materials and production: LED-illuminated top panel, compact shelving system, durable body, and printed surfaces. The design considers criteria such as mass production, safe shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Pharmaceuticals & Healthcare channel, the stand provides brand blocking and organized product navigation for Durex condoms and personal health products.
Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touchpoints such as pharmacies, personal care stores, and consulting-focused sales points.
Goal and outcome: In a privacy-sensitive category, the goal is to present the product range in an organized, reliable, and easily selectable manner. This transforms the display area from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.