Durex Shelf Frame

Designed for Durex to display sexual health products prominently and systematically on pharmacy shelves, this shelf frame is a robust category implementation integrated into existing shelving systems. The blue body, top header, and bottom communication area surround the product group, creating a clear brand visibility area within the shelf.

The open central section of the shelf frame allows different Durex product ranges to be displayed together on two shelf levels. Products remain accessible without disrupting the shelf arrangement, while the enclosing form directs the customer's attention directly to the Durex category. This structure helps differentiate products from other health and personal care products in busy pharmacy shelving.

The application, prepared with digitally printed PVC surfaces, supports the readability of the logo, category communication, and brand message from a distance. The Durex shelf frame, adaptable to dimensions, product range, and shelf modules, is an effective in-shelf display solution for pharmacies, health product sales points, and personal care departments.